We all have a role to play in helping new parents be successful by recognizing the challenges that come with practicing safe sleep. From the pediatrician offering real practical tips on getting newborns to sleep, to the friend that can hold the baby so mom and dad can get a break, to the firefighter recognizing an unsafe sleep environment when on an ambulance run, to the child care provider making sure every crib in their facility is blanket and pillow free.

Providing solutions and support can empower parents to follow-through with their safe sleep plan. So parents, don’t be afraid to ask for help. Friends, be encouraging and tell new parents they are doing a great job. Grandparents, be supportive and lend a hand when possible. And finally, all of us can lead with empathy and share real stories from those that have been impacted by sleep-related deaths.

Don’t wait for an invite. Show up in big and small ways to support the new parents in your life.